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inspired by Africa.

( and my love for style. )

This is a safari curated brand.

Here you'll find style inspiration for your next African adventure. From simple safari fashion, to overland camping trip accessories. Our shop is a growing hub for all your safari experiences

Explore our blog and read about our adventures. But most of all let us style your next safari expedition

if you're new to SBW, start here:

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Check out our store for must have safari items. We collect and share the best local and international brands to make your safari more stylish.

Style Your Safari


Weekly stories on the blog about our adventures, safari tips and travel guides in Africa. 

Read Our Stories


Meet the curator and founder Jemma Park and find out why this brand is her passion project. 

Who is SBW?

new on the blog:

get in touch:

+27 76 258 0631



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